The role:
- Initiative Leadership: Proactively manage and lead a major marketing initiative, overseeing its strategy, execution, and evaluation to ensure it aligns with our company’s goals and delivers on its objectives.
- Quality Assurance: Act as the primary liaison with external marketing firms and freelancers, ensuring that all deliverables meet our high standards for quality, brand alignment, and effectiveness.
- Collaboration and Coordination: Work closely with internal teams to align marketing strategies and campaigns, ensuring internal teams always have access to the marketing resources they require.
- Performance Measurement: Track, analyse, and report on the performance of marketing initiatives, using insights to drive continuous improvement and innovation.
- Partner with the sales team to ensure that the marketing message is in line with the sales strategy and ensure that the marketing is a targeting the correct audience.
- Managing the marketing budget and spend, ensuring return on investment.
Person & skills required:
- A marketing professional with 2+ years of experience, preferably with experience of managing external partnerships and large-scale projects
- A creative thinker with the ability to work proactively on major initiatives.
- An exceptional communicator and collaborator, comfortable working with teams across different disciplines and with external partners.
- Goal-oriented, with a strong focus on delivering within a deadline
- An excellent creative mindset and ability to produce engaging content via various social media channels
- Hungry, humble and smart personality traits
- Able to commute to Macclesfield at least 3 days per week working in a hybrid model
